The Trade Desk Readies New Unified ID For Cookieless Future; Facebook Aims Copycat Playbook At TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID solution, a shared third-party cookie pool for advertisers and ad tech companies, to function in post-cookie advertising, Adweek reports. The project will be open source, so anyone can use the currency, though The Trade Desk’s… Continue reading »

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