“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jon Mansell, vice president of programmatic solutions and partnerships at WarnerMedia. Connected TV (CTV) is at an inflection point, split between two competing measurement methodologies. Depending on the buyer’s vantage point, CTV is either a… Continue reading »
The post The Potential In Programmatic OTT: Business Outcomes Vs. GRPs appeared first on AdExchanger.
More Stories
Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
Cheuk Chiang joins Bastion as agency eyes major growth
Telemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández