Last week, Google cracked open its black box to divulge its take rates across its buying platforms DV360 and Google...
Month: July 2020
What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook Unfriend How at-risk is Facebook, really, from...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Ad supported video on demand (AVOD) is growing, with more content – for instance, NBCUniversal’s Peacock launches this summer...
Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however,...
This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ...