Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies… Continue reading »
The post IAS And Channel Factory Hook Up For An End-To-End YouTube Planning And Measurement Product appeared first on AdExchanger.
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