“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. In the cola wars, it was Coke vs. Pepsi. In the battle of the coasts, it’s New York vs. Los Angeles. Rap? Tupac vs.… Continue reading »
The post Identity Needs A Solution Capable Of Actually Winning appeared first on AdExchanger.
More Stories
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation
Scope Media rebrands as Scope Communications
Alphabet Grows Search and YouTube Revenue by Double Digits Amid Increased Competition