Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. How are B2B marketers faring with the discontinuation of live events? Pretty badly, turns out. “Events in 2019 and prior was typically 40% of a typical B2B company’s marketing budget. A very good B2B event is an extremely… Continue reading »
The post Podcast: Loss Of Events Has Been Brutal For B2B Marketers appeared first on AdExchanger.
More Stories
Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
VML launches ‘Conquer the Weekend’ campaign for Ford
The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans