Disney Sells TrueX Ad Tech Unit; Snapchat Puts A New Spin On The Takeover Buy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tried And True Disney has unloaded its video ad tech unit TrueX to location vendor Gimbal for less than $ 100 million, The Wall Street Journal reported. TrueX specializes in reward-based interactive units that encourage people to engage with ads in exchange for fewer or no commercials.… Continue reading »

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