November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left. The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to helpContinue reading »

The post Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul appeared first on AdExchanger.


AdExchanger