“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the fourth and last in a series that presents the fundamentals of how TV advertising works and how it is changing. In our previous article, we unpacked the… Continue reading »
The post An Introduction To TV Advertising: Measurement appeared first on AdExchanger.
More Stories
TRA announces new hires, expanding market expertise
Will Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?
Chris Clark makes a splash as Surf Filmmaker of the Year