The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk’s offering. Unified ID 2.0 is The…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The One Show AI judge Sherina Florence releases hip-hop album for deadline push
Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains
AppLovin is Officially the New Target of Short Sellers