December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publishers Look Beyond Politics to Mitigate Deflating ‘Trump Bump’

In the weeks and months before Election Day, media organizations have been considering the possibilities of life after President Donald Trump and what that means for traffic and subscription rates. Unsurprisingly, publisher website traffic and cable viewership has been eye-popping this week. The Guardian recorded its highest-ever digital traffic on Nov. 4 reaching more than…
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