Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years since the Media Rating Council released its standard for digital audio measurement – defined as two continuous seconds of play in a fraud-free environment and with the volume on – and there still aren’t any offerings on… Continue reading »
The post Pandora’s Open Beta For Audibility Is About Helping Advertisers Get More Comfortable Spending On Audio appeared first on AdExchanger.
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