“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results… Continue reading »
The post ‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement appeared first on AdExchanger.
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