Facebook Acquires CRM Platform Kustomer

Facebook acquired customer-relationship-management platform Kustomer, which was named Adweek’s best customer experience platform in 2020. The Kustomer team–including co-founders Brad Birnbaum and Jeremy Suriel–will join Facebook, and Kustomer will continue to operate its platform and serve its clients. Terms of the transaction were not disclosed. The Kustomer platform brings customer-service conversations from multiple channels onto…
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