December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Kepler Group Buys Programmatic Agency Infectious Media

In a year that has seen the operating model of traditional media agencies increasingly challenged, two programmatic specialists are pairing up in the hope of outmaneuvering the sector’s largest names. This latest merger of these two independent players appears to come as a response to a long-overdue wake-up call among the smaller, less established entities….
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