Apple Made an Otherworldly, Hypnotic Ad About Lying on Your Couch With Its New Headphones

When Apple bought the Beats by Dre headphone line in 2014 for $ 3 billion, it was clear the move was more about brand ubiquity and style rather than hardware quality. While most Apple products are considered paragons of product design (missing ports and annoying notches aside), Beats gear has often been criticized by audiophiles as…
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