November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Vice Spent 2020 Trying to Find a Voice in Vertical Video

Heading into 2020, Vice Media Group had plenty of 16:9 documentaries, articles and columns on its network of digital properties, and even a linear television presence. What it didn’t have, though, was a strategy for mobile-first vertical video. “One of the missing pieces was power-producing natively for mobile,” Cory Haik, Vice’s chief digital officer, told…
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