“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Reed, senior manager of innovation, and Jessica Roelant, director of ad product, at Meredith Corporation. As audio measurement and ad tech finally catch up to digital standards, podcast… Continue reading »
The post Direct Podcast Monetization is Challenging: Here's What Publishers Can Do appeared first on AdExchanger.
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