“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO of OptiMine Software. There’s no denying that we’re living in a period of massive disruption to the way in which data is used for marketing. Cookies are (finally)… Continue reading »
The post It’s Easy To Forget, But Tracking Does Not Equal Measurement appeared first on AdExchanger.
More Stories
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake