The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for...
Year: 2020
Welcome to Ad Tech Madness, a no-holds-barred Twitter tournament where David finally has a fighting chance against Goliath. Born as...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Video In TV’s Clothing YouTube may struggle to...
Video games have proven their marketing mettle during the coronavirus crisis, with people stuck at home and live sports and...
This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity and Segment....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this...
The demand-side platform Beeswax launched a data warehouse product Monday that company CEO Ari Paparo described as analogous to Google’s...
Small businesses are under immense pressure during lockdown. “Holy cow, it’s tough,” said Sara Brook, CEO and founder of Dessert...