Vizio and Samsung, watch out, because LG, the second-largest TV manufacturer in the world, is breaking itself off a little piece of ad tech. On Tuesday, the South Korean electronics company announced an $ 80 million investment – and a controlling stake – in TV data provider Alphonso. This is the first time Alphonso has taken… Continue reading »
The post LG Grabs A Majority Stake In TV Data Provider Alphonso appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs