January 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

SHE Media Steps Up Deals Powered By Niche Data

SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead of showing ads on health-related content, they’re contextually targeting articles about colds and flus, seasonal allergies or diabetes. But the infrastructure to set up these deals has traditionally been lacking. “That data is passed throughContinue reading »

The post SHE Media Steps Up Deals Powered By Niche Data appeared first on AdExchanger.


AdExchanger