November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report

Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the pandemic transformed the buy side of the advertising business, giving Amazon Publisher Services a huge boost, the sell side saw more of the same. Publishers leaned into the partners they already used and were comfortableContinue reading »

The post Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report appeared first on AdExchanger.


AdExchanger