November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Two Approaches To Identity, And What They Mean For Pubs

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Meyer, Chief Architect at OpenX.  While there’s no clear cut answer around what the future of audience targeting will look like, practically every proposal is supported by one of twoContinue reading »

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