April 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl

Opinion has been split on how Covid-19 is impacting out-of-home advertising in Super Bowl 55 host city Tampa, Fla. But the pandemic didn’t stop startup GameDay Vodka from creating a simple, yet effective, local OOH campaign to drive brand awareness and increase sales. The Florida-based vodka brand that’s geared toward sports fans and college students…
Adweek Feed