December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Twitter Just Created a Custom Font to Better Reflect Its Brand Identity

Twitter is stepping into 2021 with two new themes to lead its marketing approach: complexity and imperfection. Leslie Berland, Twitter’s CMO, announced the company’s brand refresh in a Twitter thread this week, sharing that the goal is to accurately illustrate the depth of conversations happening on the platform through imagery and typography. As always, we…
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