GroupM launched a tool in beta on Monday designed to help marketers determine the potential ethical risks associated with a data-driven campaign from a consumer perspective. Launched in partnership with Unilever, GroupM’s Data Ethics Compass claims it’s the industry’s first ever tool to incorporate ethical decision making into data-driven media tactics, and to help prioritize… Continue reading »
The post GroupM Launches New Data Ethics Tool To Mitigate Brand Risk appeared first on AdExchanger.
More Stories
Brands Chase Football Marketing Momentum at NFL Draft
Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
VML launches ‘Conquer the Weekend’ campaign for Ford