Digital ads that use The New York Times’ first-party data accounted more than 20% of the Times’ core ad revenue in Q4 of 2020. The year before, revenue from ads with first-party data totaled just 7%. Overall, digital ad revenue fell 2% from the year before, to $ 90.1 million. Q4 revenue overall rose .2% to… Continue reading »
The post First-Party Data Delivers 20% Of New York Times’ Digital Ad Revenue appeared first on AdExchanger.
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