November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why SpotX? Magnite CEO Michael Barrett On Its Billion-Dollar Acquisition

 When Rubicon Project and Telaria merged just over a year ago, it seemed like the display advertising-dominant company was making its TV play. But in the year since, Magnite’s stock price soared, going up 600% in a single year. Then, RTL Group put SpotX up for sale. So Magnite CEO Michael Barrett decided to makeContinue reading »

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