“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by AdExchanger’s Tony Rifilato will be published in full on AdExchanger.com on Monday. Much has been made about the shift to CTV during the pandemic, and as advertisers follow the eyeballs and companies race to capture a… Continue reading »
The post Measurement, Transparency And Accountability Are Big Themes in CTV This Year appeared first on AdExchanger.
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