What’s the difference between six seconds and 15 seconds? Snap Inc., Magna and IPG Media Lab fought the urge to reply, “nine seconds,” and instead examined responses to video ads of those lengths. Magna recruited more than 7,700 participants using both PCs and mobile devices, and they were then assigned platforms based on their media…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most