The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with hashed email addresses had led to growing speculation that even Google would get behind the initiative. However, today, Google stopped this idea dead in its tracks and released a policy update that will be seen…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Best Buy and CNET Are Combining Their Ad Inventory
Buyers Are Wasting Money on Alt IDs While Cookies Still Persist
Ibotta Crosses The IPO Finish Line – Now The Real Work Begins