“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Disclosure: Nielsen is a client of the author. Change in cross media measurement and addressable TV is messy and slow coming, lagging behind vastly accelerated consumer behaviors. But the… Continue reading »
The post How The Roku And Nielsen Alliance Just Set A New Pace For Progress appeared first on AdExchanger.
More Stories
New Zealand Thoroughbred Racing appoints Eleven
Dentsu Launches Its New Merkury for Media Platform
Thinkerbell Aotearoa brews new Havana campaign