“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, founder and CEO at Kevel. The digital ad industry seems faced with an existential choice – go Google’s way, and give up your destiny while bearing the consequences.… Continue reading »
The post Why A Unified ID Will Never Work – And Why It's Time To Fall In Love With Walled Gardens appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist