A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth. “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24… Continue reading »
The post Advertising And Audience Complicate The NFL’s Entry Into Streaming appeared first on AdExchanger.
More Stories
Home Sweet Home: Contact Energy’s green vision for Aotearoa
Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity
Stuff and WBD partner to redefine 6PM news