Lay’s is using artificial intelligence to let fans create Cameo-like personalized video messages in the words of one of the world’s biggest soccer stars. The Frito-Lay brand recently unveiled a new web app called Messi Messages, which uses deepfake tech like facial mapping and lip-syncing to make it appear as if Lionel Messi is speaking…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected