Lay’s is using artificial intelligence to let fans create Cameo-like personalized video messages in the words of one of the world’s biggest soccer stars. The Frito-Lay brand recently unveiled a new web app called Messi Messages, which uses deepfake tech like facial mapping and lip-syncing to make it appear as if Lionel Messi is speaking…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice