March 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Lay’s Lets Fans Send Personalized Video Messages From Lionel Messi With Deepfake Tech

Lay’s is using artificial intelligence to let fans create Cameo-like personalized video messages in the words of one of the world’s biggest soccer stars. The Frito-Lay brand recently unveiled a new web app called Messi Messages, which uses deepfake tech like facial mapping and lip-syncing to make it appear as if Lionel Messi is speaking…
Adweek Feed