“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. As we look ahead to life after third-party cookies, publishers and advertisers alike are on the hunt for solutions. To date, most of… Continue reading »
The post Why Publishers Should Go Long On Sales Capabilities appeared first on AdExchanger.
More Stories
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
Chemistry revamps Digital Arena for creative success
Lego’s New Holiday Hero, Cataclaws, Spreads Playfulness Around the World