NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an NBCU identifier that brings together first-party data across its entertainment brands — including its parks and resorts businesses. At its ONE21 event on Monday, NBCU mapped out its plan to bolster One Platform — launched… Continue reading »
The post NBCUniversal Flexes Programmatic Peacock And NBCU Identifier At ONE21 Showcase appeared first on AdExchanger.
More Stories
CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence
The One Show AI judge Sherina Florence releases hip-hop album for deadline push
Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains