May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Family Dollar Launches Retail Media Network

Family Dollar is the latest retailer to launch a media network, allowing the discount chain to work more closely with brands and allows those partner brands better access to customers. Top line Family Dollar’s media network, called Chesapeake Media Group, will enable CPG brands to offer dynamic ad placements, targeted content, sponsored searches and product…
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