April 20, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

Consumers vote with their dollars, and brands are doing the same lately. Many are opting to create positive change by aligning their media spends with their core values. Unilever is one of the companies that has the clout to make a difference with how it spends its media dollars. It recently demonstrated this when it…
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