WebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. Terms of the deal were not disclosed. The acquisition is set to close in early June following regulatory approvals. Healthcare and pharmaceutical marketers’ digital advertising spend grew over 14% in 2020 and is expected… Continue reading »
The post WebMD Parent Company Internet Brands to Acquire PulsePoint appeared first on AdExchanger.
More Stories
Friends Lose In The Sandbox; The New Retail Supply Chain
Go Media is now certified as Toitū net carbonzero
Brands Chase Football Marketing Momentum at NFL Draft