May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Hype Around Clubhouse Fades, Its Easy-to-Replicate Format Might Be Here to Stay

At first, Walter Geer, like many, didn’t understand Clubhouse. It was early July 2020, and Geer, now the executive creative director at agency VMLY&R, spent a few days listening to live audio conversations on the app before shelving it for a few weeks. While Clubhouse is now known for its LinkedIn-esque user base, the breakthrough…
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