“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by tvScientific CEO and co-founder Jason Fairchild. The fastest growing segment of the $ 72 billion TV ad market is CTV advertising. There are dramatic changes happening within TV advertising, which has traditionally been dominated by roughly… Continue reading »
The post The Top 5 Questions Marketers Ask About CTV Advertising appeared first on AdExchanger.
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