Wavemaker Names GroupM Veteran US Head of Content

As content becomes an increasingly important part of the agency’s business, Adweek U.S. Media Agency of the Year Wavemaker turned to a GroupM veteran to lead the practice in the U.S. Wavemaker appointed Valeria Mares as Wavemaker U.S head of content, effective immediately. “Our content practice has tripled in the past year,” Wavemaker CEO, Americas…
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