Last year, many marketers went diving through the proverbial couch cushions in search of funds to get started in the Retail Media game, which had exploded thanks to pandemic-induced hyper-acceleration of ecommerce, first-party data access and customers moving beyond searching in a search box–and into the realm of channel-less commerce. In my last post, I…
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In a world where nearly everyone is always online, there is no offline.
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