December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Selling Streaming: Jim Keller On His Jump From Hulu To Discovery

Just before launching its Discovery+ streaming service in January, Discovery recruited a new sales leader to evangelize its advanced TV ads. Jim Keller joined Discovery in December as EVP of digital ad sales and advanced advertising after spending time at NBCUniversal, MTV and – most recently – Hulu. “Anything delivered over an IP address, whetherContinue reading »

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