Just before launching its Discovery+ streaming service in January, Discovery recruited a new sales leader to evangelize its advanced TV ads. Jim Keller joined Discovery in December as EVP of digital ad sales and advanced advertising after spending time at NBCUniversal, MTV and – most recently – Hulu. “Anything delivered over an IP address, whether… Continue reading »
The post Selling Streaming: Jim Keller On His Jump From Hulu To Discovery appeared first on AdExchanger.
More Stories
Island Gelato partners with Impact PR
Meta More Than Doubled Revenue From its AI-Powered Ad Tool
How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool