How Domino’s Came to Use Yodeling to Promote App’s New Group Order Feature

Pizza delivery chain Domino’s is taking a new direction with its U.K. advertising with the introduction of yodeling in its latest multi-million-pound campaign to signify how groups of friends connect using their own ways of communication. Continuing the recently introduced brand focus of “We’ve Got This” that began late last year, the new “Domin-Oh-Hoo-Hoo” ad…
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