Following this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $ 7 million five years ago – industry leaders said that such scams are becoming more frequent in connected TV (CTV) and are often tied to larger cybercrime operations. Leaders from… Continue reading »
The post After Methbot Conviction, Ad Industry Zeroes In On CTV As Fraud Hotspot appeared first on AdExchanger.
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