December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

SXM Media Tests Transcription Tech To Help Advertisers Scale Podcast Buys

Podcast discovery can be as challenging for advertisers as it is for consumers. “It’s a mass reach vehicle, but the targeting and anti-targeting that advertisers can do in podcasts has been very manual in nature,” said Claire Fanning, VP of ad innovation strategy at SXM Media, the newly launched unified sales team that combines Pandora,Continue reading »

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